My colleague and the founder of Kabul Center for Strategic Studies, Wailiullah Rahmani, sent me a link to a fascinating study by RFE/RL senior analyst Daniel Kimmage, on Al-Qaeda's media entities and the insurgents who operate in Iraq and Afghanistan.
This is a follow-up to a similar study that Kimmage and another RFE/RL analyst, Kathleen Ridolfo, did in 2007, that focused on the media component of the Iraqi insurgency.
You can download the full report here (PDF format).
But meanwhile, here's a preview:
"This is a study," Kimmage was reported as saying that "looks at the global message that Al-Qaeda ...[and] its affiliates put out....how...they get that [message] out to the world." As he notes, "the Internet is really the primary delivery mechanism for Al-Qaeda...The message comes out in statements on a daily basis. It comes out in periodicals -- magazines published on the web. It comes out in books and it comes out in video," went on to say. His study focused on what was available on the Internet in June 2007.
As he went on:
"The typical forum always has certain divisions. It has a section on events. It has a section on news from the jihad, audio-visual, poetry, general discussion," he says. "What we see here is that everything is branded. In other words, if you look at the right side of the forum, there is a little logo next to every single press release. It is the logo of the group that is releasing it. And there is another branding mechanism -- down at the bottom, there is a section that identifies who released and produced this particular video clip. What we learn from this is that there is an organization that this particular video is affiliated with, there is a production company, and then there is a distributor..."
"So all of the audio and video and books and press releases -- it's all produced and distributed by someone. And when you map it all out, these are the connections," he continues. "From there, it goes out to the Internet. So not all of these groups directly post statements. So in other words, an armed group will film an attack and then it will be posted by a different organization."
As to what all this means with respect to Al Qaeda's sophistication, Kimmage had this to say:
"Al-Qaeda, which was very, very advanced and very, very impressive in its use of new technology, is, I think, a bit behind the curve," Kimmage says. "They are sort of stuck in Web 1.0. They are producing what they think is the coolest content, the best videos, the most impressive press releases. And they are creating the most sophisticated -- the best network -- to distribute it to the web. What's missing is interactivity in user-generated content -- a world in which users generate a lot of the content and in which people what to interact with others. Al-Qaeda really seems stuck in the old model.
"In 2006, Al-Qaeda released a big position paper and they warned their supporters against creating their own content. They said this was 'media exuberance' and that their supporters should let the official distribution and production groups handle this," Kimmage continues. "Even when Al-Qaeda has tried to be interactive, it is quite old-fashioned. So the question that we end up with is: Al-Qaeda -- which had done so well using the Internet to spread its message over the last few years -- are they now doomed to fade with this new more interactive and user-generated network? And will they be replaced by a much larger, much more integrated, much freer, much more empowered world in which it is very difficult to control messages and in which no one has a monopoly on information?"
Kimmage concludes that the desire of Al-Qaeda's media-production teams to strictly control the messages being put out on the Internet could ultimately backfire, causing Al-Qaeda to lose support from its sympathizers.
"Freer and more empowered networks, in the end, will do more to undermine Al-Qaeda's message than the actions of any government," he says. "In the end, an idea that takes root in the political sphere -- an idea that encourages people and inspires them to commit violence -- it only fades and dies when the idea itself is discredited. The discrediting of this idea, of this ideology, will happen online through a large conversation that takes places mainly without governments."